GM, Digital Voter Turnout

Tech for Campaigns’ Voter Turnout Lead will oversee all aspects of our Digital Voter Turnout Program, which uses our combined experience across commercial digital marketing and politics to turnout likely Dems who are unlikely to vote. The program has proven to have an immense impact - 15% lift in voting and much more likely to reach younger and non-white voters. This is a unique opportunity to use your marketing and management skills to sell voting and change electoral outcomes.

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Responsibilities

Lead all aspects of TFC’s Digital Voter Turnout program execution including voter targeting, program sign up and turnout such as:some text
- Allocate and optimize a donor-funded media budget across multiple states and digital media channels to maximize the number of targeted program sign ups for the lowest cost
- Develop creative concepts for digital media channels
- Set up and communicate with voters on a two-way voter hotline
- Identify and set up subscriptions/tools needed to execute different part of the program and develop product briefs for software that needs to be built
- Scope and deploy experiments related but not limited to voter targeting and messaging
- Analyze data from all possible sources including the voter file to optimize the overall program
Support the fundraising efforts required to fund the program including prospective donor conversations, developing and presenting major donor program updatessome text
- Generate key reporting and presentations for usage across platforms
Communicate with internal and external stakeholders about the plans, progress and results of the program on a regular basis.
Manage the team and P&L to execute media buying, funnel optimization, creative, data infrastructure, voter hotline

Qualifications

8+ years of growth marketing experience
Managed a minimum of $5M+ media budgets across multiple digital channels including Meta, Google/Youtube, Snapchat, CTV/OTT
Run and managed cross-functional marketing teams - including creative, ad buying, front end development and more

Experience in and love for developing and running experiments or tests to optimize acquisition funnels and understand efficacy of messaging or formats
A plus if you’ve run SMS and email marketing programs in partnership with CX teams for retention
Unique ability to distill down data into key insights and points for both marketing savvy and non-marketing savvy audiences.
Detail and data are your bread and butter - you can pull up but you’re not afraid to get into the details and ensure the Ts are crossed and Is are dotted.
Deep excitement and passion for making a major impact at the intersection of digital marketing and electoral politics.

This is a full-time role starting in June and going through the 2024 election.

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About Tech for Campaigns

Tech for Campaigns (TFC) leverages cutting-edge digital marketing and data analytics, underpinned by durable tech infrastructure, to combat extremism and support Democratic victories. Through both their Digital Campaign Services and Voter Turnout programs, TFC has played a pivotal role in flipping 7 state legislative chambers and mobilizing over 500,000 voters. The organization points their expertise in digital strategy and execution on swing district state legislative campaigns and on turning out incremental voters who can make a difference on races up and down the ballot. Founded in 2017 by three tech entrepreneurs seeking the most impactful ways to leverage digital and data in politics, TFC identifies and capitalizes on high-ROI opportunities to effect change across the ballot.